Relevant Content, Presentation for Websites

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I emerged in the IT field from a creative background, I’m inclined to focus my content on maintaining the attention of an audience rather than promote. This is buzzed as “relevant content”. The concept is simple, achieving it is worthy of an accolade, and the majority of commercial businesses with web presences don’t get it.

  1. Establish who your primary and secondary audience is
    • Install Google Analytics
    • Take a sample of your online prospects and survey them
      • Demography
      • Background
      • Lifestyle
  2. Research successful websites targeted at your audience
    • Take special interest at these major pages
      • Home page
      • Products
      • Solutions
      • Contact us
  3. How the content is structured
  4. Writing for your audience
  5. Accessibility

This is an outline blog - nothing more -, I will elaborate over time on these topics.

Social Bookmarks:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • LinkedIn
  • StumbleUpon
  • Technorati

About the Author - Michael Visser is the founder of Visser Labs. He works as a professional Front-end Web Developer, loves Wordpress, Joomla and helping people get more out of their sites.

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This entry was written by Michael Visser, posted on September 17, 2006 at 11:40 am, filed under Uncategorized and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

5 Trackbacks

  1. By Slicing the pie - writing for your audience » Michael Visser on December 21, 2006 at 10:18 pm

    [...] This collection of SEO articles will boost awareness as well as the satisfaction of your inbound traffic. Looking for more ways to boost your site, comments? [...]

  2. By Slicing the pie - learn from others at Michael Visser on January 4, 2007 at 8:38 pm

    [...] This collection of SEO articles will boost awareness as well as the satisfaction of your inbound traffic. Looking for more ways to boost your site, comments? [...]

  3. By Slicing the pie - cascading content at Michael Visser on January 5, 2007 at 10:39 am

    [...] Micro formats - sets of specific cataloged data - are a great idea rapidly being supported by search engines, consider adding your company address, contact details and other important visitor data in a hCard format, it’s quite a simple exercise. This collection of SEO articles will boost awareness as well as the satisfaction of your inbound traffic. Looking for more ways to boost your site, comments? [...]

  4. By Cascading Content | Michael Visser on December 26, 2007 at 10:34 am

    [...] of SEO articles will boost awareness as well as the satisfaction of your inbound traffic. Looking for more ways to boost your site, [...]

  5. By Red Block Internet Consultants » Blog Archive » Cascading content on January 9, 2008 at 12:26 am

    [...] of SEO articles will boost awareness as well as the satisfaction of your inbound traffic. Looking for more ways to boost your site, [...]

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